We continue with our learnings from the document.
TRIVIA: NYT DIGITAL OPS
Seven years ago, The New York Times housed its digital and print operations in separate buildings.
The NYT’s mobile app, and its international edition home page, have both failed to gain traction with readers.
The NYT’s content management system is called the Scoop.
The sweet spot for print by convention is the 700-1,100 word story.
Arts and Culture stories were among those that were consistently read, long after their publication dates. On the flipside, these stories are found to be difficult to locate once they are more than a few days old.
The report says The Recommended for You tab of personalized stories for registered website readers is not working properly.
NYT could not create a recipe database because its recipes were not properly tagged. So they invested money to retroactively structure the data.
Again, due to the absence of tagging, NYT is unable to automate the sale of photographs.
Also, the NYT is unable to serve relevant content for mobile users because it doesn’t tag stories with geographic content.
(The series continues. Other installments in this series can be found at the following links: Part 4, Part 3, Part 1)