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Allow us to be blunt. You cannot take care of your reputation online by putting out hundreds of positive news in the hope that it will bury any bad news about your company. Be wary if any ‘reputation’ experts have sold you on such a story. This is why so many search engine optimization (SEO) firms are in the reputation business even though they do not understand it. Do not engage with them because they can harm you. In a matter of days, they will hook up your company with criminal link farms so that your website appears when people search for terms of their choice. The  SEO firm will bill you and move on, but months later, the search engines will smoke out their dark deeds. You and your reputation will be the loser.

IT’S ALL ABOUT REVIVING AND PROTECTING YOUR BRAND

Our approach is totally different. If bad news is a worry for your company, we will wonder why. If you have good values, then we are in business. We understand your concern about public memory being unnecessarily drawn to a few recent unfortunate developments which are behind you. Therefore, we will start our work on reviving and protecting your brand.
  1. First, we will teach you how to tell your story better to your present and future customers. It is not enough that you offer quality goods or services. Your customers should know what is in it for them. For this, we will help you develop an overall content plan. We will guide you on the process of writing and presenting good content.
  2. Next, we will work with you in finding out whether you are presenting yourself in the same way everywhere. Do you have a consistent voice, or is it a confused jumble? We will find out and correct any mismatches.
  3. Then, we will help you understand your neighbourhood. Who are your competitors? What are they doing better which you are not? What are they doing which you should not be doing? We will help you find out both.
  4. Fourth, we will find out your brand influencers. Who leads the pack in writing and talking about your brand? What are the channels that they use? There are ways to find out. Then we will work with you in providing them with the tools to write and talk about you more. They should be made to feel that you care. We will help you with that.
  5. Fifth, we will draw up a plan for you to discover and engage with your existing customers. Remember, your customers are your best ambassadors. They can be the point of contact for so many new customers. It is just a matter of making those connections.
  6. Sixth, we will help you find out your fans. Fans have to be nurtured and engaged in a meaningful way. For this, your brand has to stay vibrant. There should a forum where you can interact. They deserve to know about your launches, offerings, and campaigns. Maybe they can get a first look, or a discount, or a chance to name a product, to coin a slogan, or to design the theme for a special event. There is an art to all this. We will work with you to make it happen.
  7. Then there are tools to use, trainings to be given, policies to be finalized, legal aspects to be covered, key words to be selected.
Despite your best state of readiness, unexpected events can still happen. But if there is a strategy in place, you will have a playbook to dip into and will not be lost on how to respond. So we will finalize a strategy toolkit too.

As you can see, SEOsamraat.com has a comprehensive package on offer to manage your reputation. Please get in touch with us to know how we can tailor it to your needs.


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