LEARN TO OPTIMIZE FOR SEO 
The term SEO describes the continuous improvement practice of optimizing the content of web pages so that it is easily identifiable by users searching for terms relevant to their website. Billions of searches are conducted online on every day, leading to an abundant amount of specific and high-intent traffic. Perhaps, the most important aspect of search engine optimization is how one can actually leverage SEO to help drive more relevant traffic, leads, and sales for one's business.
It is very likely that Google is the dominant player in the search results that one's website would want to show up in. However, the optimization tips outlined in this page will help to position one's site and its content to rank in other search engines, as well. Google dominates among search engines, but do not ignore sites like Bing and Yahoo. 

TOP 15 OPTIMIZATION TIPS FOR CORPORATES

Search Strategy for Corporates
1.	Sign-up with Google Analytics and Google Search Console (GSC) as soon as you can.
2.	Add Analytics code to the footer of your Web pages and GSC meta tag to the header of your Home page. Or verify by a method suggested by Google.
3.	The Who's report should be current and accurate.
4.	Keep track of domain name and hosting expiration dates.
5.	Offer users a chance to search your site with a customized search engine.
6.	Have one member of staff responsible for submitting your site to all the search engines.
7.	Start reading server log files.
8.	There should be a policy or house rules document.
9.	Use server side includes.
10.	Ensure that the Search Engines have noticed you. Go to the following Search Engines, and do a search for your Website URL: ⬛ Google ⬛ Bing ⬛ Yahoo! ⬛ Baidu ⬛ Yandex ⬛ Naver ⬛ Seznam ⬛ DuckDuckGo ⬛ Startpage If the search does not return your site, it means it has not been indexed. Search engine submissions are done using the Webmaster Tools they provide. For Bing, Yahoo Search, and DuckDuckGo, submit site to Bing Webmaster Tools. Baidu, Yandex, Naver, and Seznam have their own Webmaster Tools. Submit your site to them using the method prescribed if you have exposure to those markets where these search engines have considerable market share. There are other search engines, but these are the ones which matter.
11.	Rectify the crawl errors mentioned in GSC.
12.	Use GSC to find Anchor text of links to your site.
13.	Use GSC to find your key words that bring readers to your site. Be on the alert for strange words found here. It could mean that your site has been hacked.
14.	Keep searching continuously on a search engine for a set of keywords. Make note of the organic rank. Keep tweaking your site using the inputs and suggestions from GSC until the organic rank slowly inches up. Be consistent, and you will succeed.

 

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