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THE KEY TO KEYWORD DISCOVERY IS YOUR REPUTATION
Do not be worried when someone speaks to you about keywords. Keywords are just search terms used by customers and future customers to reach you. There are a few points to be noted here.

MAKE CUSTOMERS SEARCH FOR TERMS YOU WANT THEM TO SEARCH

You have started a new business with its own language and terms. It’s natural that you want new and existing customers to reach you by searching for these terms. For this, first there is a discovery process where we will work with you. Make sure these terms are included in all your content which matter, starting from press releases to your eBooks, white papers, brochures, landing pages, and website pages.

This, in turn, means there is a content creation process in place. To create fresh content, there should sources of reference, experts to consult, tools to put content together like RSS readers and Yahoo! Pipes, and a publishing calendar. We will help you with all that.


MAKE SURE VISITORS WON’T REACH YOU BY SEARCHING FOR THE WRONG TERMS

Are customers or potential customers reaching you when they searched online for terms you don’t want to be connected with at all? That is certainly a problem. Perhaps someone has played mischief. Perhaps something went wrong with your processes. We will make sure it doesn’t happen.

MAKE SURE YOU CAPTURE UNKNOWN TERMS USING WHICH VISITORS REACH YOU

Are your existing or future clients reaching you using search terms you didn’t know about? You should know where to look to even discover this. We will help you with this, using Webmaster and Analytic tools.
Once you have identified these terms, you have to take a call on including it among the keywords of your choice. If so, these terms have to find their way into all your content as well. We will help you do that.

MAKE SURE YOU TARGET CUSTOMERS AT THE RIGHT STAGE OF THE BUYING FUNNEL

Marketers and salesmen are familiar with buying cycle and the buying funnel. Customers go through a long search process of buying which involves Awareness, Interest, Learning, Comparison, and Buying. The process is known as the Buying Cycle and the stages are known as the Buying Funnel.

Your goal should be to make sure that customers reach you when they are in the Comparison and Buying phases, because that’s where buying takes place. Not surprisingly, the search terms used by customers at each stage are also different. A good marketer presents specific pages to satisfy the information needs of customers at every stage. This is what you should also be doing. We will help you do that. 







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