Online reputation management tools
Smart companies are known for their sharp tools. Not-so-smart workers also blame their tools. Your company should have the most suitable tools and your staff should be well trained to use them. That is how you guard your reputation. If you are a small company, you don’t need the most expensive listening tools in the market like Radian 6 and Alterian. But if you are a medium-sized company with a few dozen brands, you cannot depend entirely on Google Alerts either.
You need tools for content, keywords, branding, listening, security, social ranking, and analytics to manage your reputation. In each category, there are free as well as expensive tools. But remember! Sensible, well-trained employees are the sharpest tools that you can have. Their responses should always be just adequate. They should also know how to read the tea leaves and get a sense of which way the market is heading. It’s a fine art, and not at all based on how much your tools cost.
So take care and monitor your tools. Train your staff to make use of the tools. Train them to get meaning out of the tool reports. You should understand your organization’s goals and use the tools to achieve them. Call us if you need help. We will select the right tools for your needs, and train your staff to use them.
You need tools for content, keywords, branding, listening, security, social ranking, and analytics to manage your reputation. In each category, there are free as well as expensive tools. But remember! Sensible, well-trained employees are the sharpest tools that you can have. Their responses should always be just adequate. They should also know how to read the tea leaves and get a sense of which way the market is heading. It’s a fine art, and not at all based on how much your tools cost.
So take care and monitor your tools. Train your staff to make use of the tools. Train them to get meaning out of the tool reports. You should understand your organization’s goals and use the tools to achieve them. Call us if you need help. We will select the right tools for your needs, and train your staff to use them.