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ONLINE REPUTATION MANAGEMENT STRATEGY

Do you have an ORM Strategy playbook as well as guidelines in place?

Is your ORM Strategy in alignment with your overall business strategy?

Do you have crisis management teams in place?

Is your crisis management team well versed with your ORM Strategy playbook and guidelines?

Are linkages in place with legal luminaries?

Are linkages in place with key market influencers?

Are linkages in place with influential key fans and followers?

Are linkages in place with PR agencies and media players?

Do each member of the crisis management team know his/her role, and how to enact the role?

Have ORM crisis dry runs been conducted to test your organization's preparedness?

Is there a process in place to review the response and update the guidelines and playbook after the outbreak of a crisis?

We at SEOsamraat will audit all these elements, put in place the linkages, prepare guidelines and a playbook, and set up a process for review and updation


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