THE SCALE OF NYT DIGITAL OPS
The New York Times produces more than 300 URLs for unique stories every day.
In its archives, NYT has 14, 723,933 articles, dating back to 1851.
Less than 10% of NYT’s digital traffic comes through social media.
Both the website audience as well as smartphone app audience of The New York Times is shrinking.
The pull of the website home page is also declining. Only a third of the nytimes.com readers visit the website’s Home Page.
The report says Home Page views as well as minutes spent per reader are dropping by double-digit percentages.
NYT’s Twitter account is run by the newsroom. Its Facebook account is run by the business side.
Many NYT journalists learned social promotion from their book publishers.
Only a fraction of the stories are opened for comments. Only 1% of readers write comments, and only 3% of readers read the comments.
(The series continues. Other installments in this series can be found at the following links: Part 4, Part 3, Part 2)