 Two recent profiles that appeared about Google CEO Larry Page in Financial Times and Fortune magazine respectively demand our attention. The conversations bring out the uniqueness of his thought process, and offer more than a glimpse into his philosophical outlook, which makes him stand out among the ranks of CEOs of the world’s storied corporations.
First off, his goals for the company are so ambitious that he admits that Google’s original mission statement (“to organize the world’s information and make it universally accessible and useful”), itself a lofty goal, needs a revision. “We are still trying to work out what it would be,” he says of the revision. HE WANTS TO CHANGE THE LIVES OF PEOPLE There’s a reason why Google under Larry Page throws its weight behind the world’s most challenging as well as ambitious projects, besides the fact that Google can now finance them, thanks to its huge cash hoard of $62 billion. Larry Page worries that not enough institutions, especially governments, are invested adequately in such life altering projects. He believes that with the right focus and application, “there’s nothing that can’t be improved and made to run more efficiently”. When FT’s Richard Waters prods him and asks why it has to be Google, Larry answers: “Well, somebody’s got to do it.” Larry believes there are only around 50 investors in Silicon Valley who are chasing breakthrough technologies. He wants Google to have a bigger impact on the world by doing more things. Larry knows if Google just keeps continuing to do what it knows best, it cannot keep attracting the best talent, and the company itself will eventually lose its relevance. Google wants to be a company which stays at the top of the game for generations. It’s not, therefore, surprising to find that some of the big bets which Google has placed have the goal of making a clear difference to the lives of people. Some of them are things located on the fringes, which have not received adequate attention, even though they show the promise of delivering big, eg. the driverless car project and diseases that affect older people. Here are a few of the projects on which Google is working on in its ‘moon shot’ factory, the Google X division headed by Sergey Brin: • The driverless or self-driving cars • High-altitude wind turbines • Project Loon with its stratospheric balloons to blanket the world with internet access • A life-sciences start-up which is creating nanoparticles that can be introduced inside the human body to monitor diseases. The start-up acquisitions made by Google also align with its tendency to paint on a huge canvas. • Nest, which is building fully-automated homes • Calico, a pharma company working to stop ageing • Robotic companies Boston Dynamics and Schaft, which bring out four- and two-legged robots Apparently, Page looks at Google’s portfolio as a bucket of investments. Some offer short-term returns. But others require medium- or long-term commitment. This type of risk is within the comfort zone of Larry, who is after all, an ardent admirer of investor legend Warren Buffett. A DIFFERENT KIND OF LEADER Larry is different from the conventional CEO. Management questions like how to organize people and how to motivate them are very important for Larry. Given all the talent which Google has within its ranks, it would be a crime in his eyes if the company were to do the same things all over again, and not something new. For instance, when the leader of Project Loon expressed confidence that if everything were to go well, Google might be able to increase the internet’s total bandwidth by 5%, Page retorted by asking him why Google couldn’t double or triple the global capacity. Astro Teller of Google X was quoted in Fortune as saying, “He wants to make sure there is a moon shot after a moon shot. Reminding us that his ambitions are high helps people aspire to more.” Andy Conrad, a Googler who heads the nanoparticles project, is quoted by Fortune as saying, “You feel terrified, inspired, and nurtured at the same time.” Ben Horowitz, storied Venture Capitalist and partner of Andreessen Horowitz, says about Larry, “We have not seen this kind of business leader after Thomas Edison at GE and David Packard at Hewlett-Packard.” One way by which he makes his staff think differently, the Fortune article says, is by encouraging his engineers and product managers to spend at least one day of the week with just their mobile phones. He himself spends much of his time every day away from his desktop. He wants to motivate and push his people forward all the time. Recently he set a challenge before the product management team at Gmail led by its manager Alex Gawley: Gmail is good, but it was created before smartphones and social networks came along, so create a new communications service for the next 10 years. “Don’t think about creating Gmail 2.0,” Page told the team. Early results of this challenge are already out, and the encouraging response to their email app called Inbox shows they are on the right track. Page is attracted by what the Fortune article describes as the zero-million-dollar research problem — an interesting challenge that no one is working on. Andy Conrad explained one of his traits, “Larry looks at one or two ways in which a problem should be solved and places very strategic bets on both.” That is why the start-up acquisition Calico focuses on extending the maximum lifespan, even as Conrad’s nanoparticles group works on median lifespan by trying to ward off illnesses. “I’ve never had a conversation where he wasn’t at least in danger of being ahead of me, even in the areas I spend way more time on than he does,” says Teller of Google X. Larry himself is aware of the impression he leaves on his engineers and scientists. Hence, he tries to be as learned about everything which they are doing as possible. He explains, “Deep knowledge from your manager goes a long way towards motivating you. And I have a pretty good capability of that.” e.o.m.
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 In December 2013, US retailer giant Target Corp disclosed that cyber criminals had hacked into its systems and stole credit card OR personal information from more than 100 million customers. Both credit card AND personal information were believed to have been stolen from about 12 million customers.
In September 2014, another US retailer Home Depot admitted that account information of 56 million cardholders were compromised by a security breach. Credit card account breaches at Target and Home Depot are among the biggest such incidents and have had had far-reaching consequences. In Target’s case, it led to the exits of both Chief Executive Officer Gregg Steinhafel and Chief Information Officer Beth M Jacob. HOW TARGET AND HOME DEPOT WERE INFILTRATED Cyber security experts say there are important lessons for others in studying how attackers infiltrated both the retailers. • At Target, attackers entered its network through a refrigeration and air conditioning supplier who should have been ideally far away from customer financial data. • At Home Depot, hackers infiltrated its cash register systems at its US and Canadian stores in April 2014. This is one reason why security experts advise that storeowners should always assume that hackers are already inside the company’s network. Their focus should thus be on protecting the company’s ‘crown jewels’. So even if attackers scale the company’s walls, there should be many more layers for them to overcome before they can reach the core databases. Cyber experts says that once companies adopt the stance that hackers are already inside, then they would start investing in making their organisation as difficult a target as possible to hack. They should do so by adding strong encryption and layers and layers of vaults to company data. BEST PRACTICES FOR INDIAN ECOMM FIRMS Ecommerce is all the rage in India now. As revenues zoom, companies have the responsibility to keep their databases and gear secure, and keep cyber criminals at bay. Here are some best practices they can adopt to keep themselves as well as customers out of harm’s way. • Monitor fraud loss regularly. Set a limit to the fraud you can tolerate. Conduct a review meeting of the respective business group when the fraud nears 90% of the target set. • Set up a dedicated email ID so that customers can report any fraudulent activity they have noticed. • A fraud helpline for customers and employees to report suspicious activity is also helpful. • Conduct vulnerability scans at least once every quarter using vendors approved by the payment cards industry. • Companies should coach employees in adopting best practices for password creation and maintenance. • Hackers will try to access company networks through remote access log-ins. So security on such log-ins should be improved. • Single-factor authentication should be phased out at all access points in the company and replaced with twin-factor authentication. • Hackers would try to hack into the credentials of people with the highest level of access, namely members of the top leadership. So they should be doubly protected. • Buy threat intelligence from cyber security companies; also share human intelligence with peers in the industry. • A flipside of encrypting more and more data is that it slows down computer systems in the company. As a result, there is resistance to increased encryption, especially from ecommerce firms that want to respond quickly to customer queries. Investing in upgrading technology should provide a way out of this. REHEARSE YOUR RESPONSES What happens after a breach is equally important in managing losses as what companies do to prevent breaches in the first place. Public statements intended for customers, employees, regulators and the press should be prepared in advance. Ditto for website messages and provision for alternate payment methods. Another essential step is to train employees to ignore spam as well as attempted phishing attacks. The cyber security industry has identified telltale signs that are the hallmark of phishing messages. They are likely to feature: • Generic names to address individuals. Instead of using the intended victim’s name, a phisher will begin communication with a generic ‘Dear Customer’ or something similar. • The logo may not quite match. • For some reason, the communication will feature language riddled with grammatical errors. • They will invariably ask victims to verify their passwords at a masked web address. That should be a dead giveaway. In short, as far as cyber security is concerned, it pays to be ever vigilant and adopt best practices and train employees across the country. e.o.m. |
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AuthorI'm Georgy S. Thomas, the chief SEO architect of SEOsamraat. The Searchable site will track interesting developments in the world of Search Engine Optimization, both in India as well as abroad. Categories
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