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What do we do?
Mainly three things: 1.) Help your website be found easily by target customers. We call this SEO. 2.) Add off-the-shelf Artificial Intelligence (AI) and Machine Learning (ML) products to client websites . 3.) Conduct workshops to demystify AI and enable small businesses to scale up. Who is our target customer? Small- and medium-sized firms of all kinds. We are a little partial to individual-run businesses, online sellers of all types, retailers, small publishers, and authors who publish their own books. Which is our target location? We are based in India. We love to help start-ups and medium-sized businesses in India who want to grow fast and are looking for trustworthy partners. ECommerce is expanding in India. We want to do our bit to take the mystery out of online sales, and make it easy for all. We are also ready to work with firms from anywhere in the world with a similar background. Where all can we help? Please go through the section pages of each of our three focus areas. You will get a fair idea. How much do we charge? We are choosy. We prefer working with quality customers. But our rates are reasonable and affordable. |
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SEO
Checklist for Webmasters in a Hurry |
Yes |
No |
Why
It Matters |
|
Have you given
titles to all your Web pages? (Maximum 65 characters) |
✓ |
|
Titles are search tools |
|
Have
you added meta description for each page? (Maximum 140 characters) |
✓ |
|
It’s used as
page description by search engines |
|
Have you registered
your site with search engines of repute like Google, Bing, Yahoo, and
DuckDuckGo? |
✓ |
|
Do a search and find out whether they have indexed your website |
|
Have you ensured that there is no duplication of content between your
pages? |
✓ |
|
If different pages have the same content search engines may lose them |
|
Have
you registered yourself for the Google Analytics tool? |
✓ |
|
It’s
free and tracks your visitor data |
|
Have you signed up for the free Webmaster tools provided by Search
Engines of repute? |
✓ |
|
Use both the Google and Bing free tools. These are must-have tools in case of penalties |
|
Have
you started optimizing your Web pages for select keywords? |
✓ |
|
Keep
a record of your search rank for each keyword. Track them regularly using a
spreadsheet |
|
Have you started a keyword discovery process by speaking to all
involved? |
✓ |
|
Talk to as many people and find out how others are finding your website |
|
Have
you started getting a feel of keyword tools, both free as well as pay? |
✓ |
|
Keywords
can get very competitive. Tools will come in handy |
|
Have you started studying the keywords of your competitors? |
✓ |
|
You should make it a habit |
|
Have
you started identifying keywords based on customer buying funnel? |
✓ |
|
At
what stage is the customer? Is he/she ready to buy when he/she discovers your
site? You should know |
|
Is your site navigation friendly to visitors? |
✓ |
|
Don’t lose any visitor by confusing him/her |
|
Have
you added a site map for your visitors? |
✓ |
|
Visitors
and potential customers stay more if you have a good site map |
|
Have you added a regularly updated blog to your site? |
✓ |
|
A blog will show that you know your business well |
|
Have
you made your site searchable by adding a search function? |
✓ |
|
Very
important for visitors |
|
Have you ensured that your pages are canonical? |
✓ |
|
Search engines should never doubt which is the right page |