TYPES OF SEO
Search Engine Optimizer
SEO Specialists help get websites to the top of search results. They make sure each page has clear titles, simple URLs, and lots of helpful links. They know how to organize information, write engaging content, build links, and find the best keywords.
Paid Search Marketer
Paid Search Marketers create ads that show up on search engines. They pay for each click on these ads and focus on choosing the right keywords. They often collaborate with big companies and are experts in AdWords and Bing Ads.
Social Media Marketer
Social Media Marketers use platforms like Twitter, Facebook, and LinkedIn to make brands more visible. They aim to get more likes and drive visitors to websites. The more active the social media presence, the better the brand’s reach. This job needs creativity and skill.
Conversion Rate Optimizer
CROs make sure visitors do actions that matter, like buying something or signing up for a newsletter. They work on improving landing pages and conversion paths. They’re good at sales, testing different designs, and understanding what drives people to act.
Affiliate Marketer
Affiliate Marketers sell products online and earn a commission for each sale. They are not focused on SEO but help drive sales. Major affiliate programs include Amazon and Rakuten. They are skilled in sales, web design, and improving conversion rates.
SEO DESIGNATIONS IN INDIA
Vice President of Digital Marketing
Acts as the voice of search engine marketing experts and search engine optimizer experts at the leadership level. Gets a budget approved for the entire company's Digital Marketing efforts. Aligns the company's Digital Marketing strategy to realize the overall goals of the company with quarterly, half yearly, and yearly milestones.
Acts as the voice of search engine marketing experts and search engine optimizer experts at the leadership level. Gets a budget approved for the entire company's Digital Marketing efforts. Aligns the company's Digital Marketing strategy to realize the overall goals of the company with quarterly, half yearly, and yearly milestones.
Director of Digital Marketing
Leads the the company's entire Digital Marketing team comprising both search engine marketing (SEM) and search engine optimization (SEO) streams. Reports to the Vice President of Digital Marketing. Is tasked with implementing the Digital Marketing strategy articulated by the Vice President of Digital Marketing.
Leads the the company's entire Digital Marketing team comprising both search engine marketing (SEM) and search engine optimization (SEO) streams. Reports to the Vice President of Digital Marketing. Is tasked with implementing the Digital Marketing strategy articulated by the Vice President of Digital Marketing.
Head of SEO
Leads the Search Engine Optimization (SEO) team of the company. Works in close coordination with the Head of Search Engine Marketing (SEM) to implement the SEO component of the Digital Marketing strategy articulated by the Director of Digital Marketing. Evaluates and appraises senior members of the SEO team.
Leads the Search Engine Optimization (SEO) team of the company. Works in close coordination with the Head of Search Engine Marketing (SEM) to implement the SEO component of the Digital Marketing strategy articulated by the Director of Digital Marketing. Evaluates and appraises senior members of the SEO team.
SEO Manager
Functions as a senior member of the SEO team and reports to the Head of SEO. Oversees the SEO activities of the Senior SEO Specialist and those reporting to that individual. Keeps an eye on the numbers. Ensures quarterly, half yearly, and annual goals are achieved.
Functions as a senior member of the SEO team and reports to the Head of SEO. Oversees the SEO activities of the Senior SEO Specialist and those reporting to that individual. Keeps an eye on the numbers. Ensures quarterly, half yearly, and annual goals are achieved.
Senior SEO Specialist
Pivot of the company's SEO team. Mentors newly appointed SEO Specialists and ensures their work is up to the mark. Maintains the tools and the licenses of the team. Manages the databases and acts as the immediate interface with clients.
Pivot of the company's SEO team. Mentors newly appointed SEO Specialists and ensures their work is up to the mark. Maintains the tools and the licenses of the team. Manages the databases and acts as the immediate interface with clients.
SEO Specialist
Is an entry-level member of the SEO team. Reports to the Senior SEO Specialist. Is tasked with quickly acquiring specialization in the tools and trade of the craft and also works with other team members on client projects.
Is an entry-level member of the SEO team. Reports to the Senior SEO Specialist. Is tasked with quickly acquiring specialization in the tools and trade of the craft and also works with other team members on client projects.
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