Naming images
Make it as detailed as possible. The text will add to the keywords found. Don't make the image name specific to your folder structure. You want to make it as detailed as possible so that the search bots can derive meaning from the name.
BLOW AWAY YOUR BUSINESS RIVALS WITH SEO
Tips and Strategies to Power Your Website Ahead of Your Competition
Fire up your browser and go to your favorite search engine. Type in the name of your bestselling product/service/industry. Are you on Page 1, 2, or 3 of the results page? If not, make sure you get there.
Aim for your site to be ranked naturally on Google | Bing | Yahoo! | Duck Duck Go search results, and to be featured on the side and above as an advertisement. The ads are called Google Ads by Google, Bing Ads by Bing, and Verizon Media Native by Yahoo.
Two listings on Page 1 of a leading search engine is always going to look stronger than a single listing. So it makes sense to be both listed as a regular search as well as an advertisement, on the same search results page or SERP .
COMPETITOR INTELLIGENCE FOR FREE
Find out who all are linking to your website using a back links tool like Moz Link Explorer. Now do the same for your competitor websites. Find out who are all linking to your competitors. Target them so that they link to your site as well.
Find websites containing positive comments about your site and link to them.
Using your browser, view the source code of your competitors' pages. See what techniques your competitors are using and what can be adapted for your site. Study their meta data. See if there are keywords you can use. This is an invaluable window into your competitor's thinking and strategies which was not available to businesses in the past. Make the most of it.
Again, study your competitors site search tool. What works? What doesn't? Are the search results in your competitor's site helpful and relevant?
LEARN TO BE SMART WITH ADSENSE
Remember that when you opt for something like AdSense, you are trading off some revenue in exchange for sending off some of your customers away. So use it only if you are comfortable with that. You could start by adding it on an inside page, and not a main page. You could consider placing AdSense ads on boring pages. E.g., registration, login, resources, and exit. Keep changing the ad positioning and colors to see what works and what doesn’t.
Some websites make use of third-party order processing and shopping cart. If you do that, please remember those pages will no longer be available for placing ads. So think about it.
Before you target a niche, make sure there are advertisers for target keywords in the niche. Use the Google Ads Keyword Planner tool to find out what advertisers are willing to pay for search terms in the niche. Also, look at a tool called Google Trends.
Aim for your site to be ranked naturally on Google | Bing | Yahoo! | Duck Duck Go search results, and to be featured on the side and above as an advertisement. The ads are called Google Ads by Google, Bing Ads by Bing, and Verizon Media Native by Yahoo.
Two listings on Page 1 of a leading search engine is always going to look stronger than a single listing. So it makes sense to be both listed as a regular search as well as an advertisement, on the same search results page or SERP .
COMPETITOR INTELLIGENCE FOR FREE
Find out who all are linking to your website using a back links tool like Moz Link Explorer. Now do the same for your competitor websites. Find out who are all linking to your competitors. Target them so that they link to your site as well.
Find websites containing positive comments about your site and link to them.
Using your browser, view the source code of your competitors' pages. See what techniques your competitors are using and what can be adapted for your site. Study their meta data. See if there are keywords you can use. This is an invaluable window into your competitor's thinking and strategies which was not available to businesses in the past. Make the most of it.
Again, study your competitors site search tool. What works? What doesn't? Are the search results in your competitor's site helpful and relevant?
LEARN TO BE SMART WITH ADSENSE
Remember that when you opt for something like AdSense, you are trading off some revenue in exchange for sending off some of your customers away. So use it only if you are comfortable with that. You could start by adding it on an inside page, and not a main page. You could consider placing AdSense ads on boring pages. E.g., registration, login, resources, and exit. Keep changing the ad positioning and colors to see what works and what doesn’t.
Some websites make use of third-party order processing and shopping cart. If you do that, please remember those pages will no longer be available for placing ads. So think about it.
Before you target a niche, make sure there are advertisers for target keywords in the niche. Use the Google Ads Keyword Planner tool to find out what advertisers are willing to pay for search terms in the niche. Also, look at a tool called Google Trends.
want to LEARN How To Beat your Competition With seo? DROP us a Mail.
We offer SEO Basic Consulting service for customers. Please click the link to get more details available in Microsoft Bookings Page