BLOW AWAY YOUR BUSINESS RIVALS WITH SEO
Tips and Strategies to Power Your Website Ahead of Your Competition
Naming Images
Make it as detailed as possible. The text will add to the keywords found. Don't make the image name specific to your folder structure. You want to make it as detailed as possible so that the search bots can derive meaning from the name.
Fire up your browser and go to your favorite search engine. Type in the name of your bestselling product/service/industry. Are you on Page 1, 2, or 3 of the results page? If not, make sure you get there.
Strive to appear naturally on Google, Bing, Yahoo, and DuckDuckGo. It’s also great to be featured as an ad on Google Ads, Microsoft Advertising , and Yahoo Native Network.
Two listings on Page 1 of a leading search engine is always going to look stronger than a single listing. So it makes sense to be both listed as a regular search as well as an advertisement, on the same search results page or SERP .
Fire up your browser and go to your favorite search engine. Type in the name of your bestselling product/service/industry. Are you on Page 1, 2, or 3 of the results page? If not, make sure you get there.
Strive to appear naturally on Google, Bing, Yahoo, and DuckDuckGo. It’s also great to be featured as an ad on Google Ads, Microsoft Advertising , and Yahoo Native Network.
Two listings on Page 1 of a leading search engine is always going to look stronger than a single listing. So it makes sense to be both listed as a regular search as well as an advertisement, on the same search results page or SERP .
Competitor Intelligence for Free
Use tools like Moz Link Explorer to see who links to your website. Do the same for your competitors to find their backlinks. Reach out to those sites and ask them to link to you too.
Look for sites with positive comments about you and link to them. Check out the source code of your competitors’ pages to see what techniques they use. Study their meta tags and keywords to find ideas for your own site. This is an invaluable window into your competitor's thinking and strategies which was not available to businesses in the past. Make the most of it.
Again, study your competitors site search tool. What works? What doesn't? Are the search results in your competitor's site helpful and relevant?
Learn To Be Smart with AdSense
When you use AdSense, you’re giving up some revenue to get more traffic. Consider starting with ads on secondary pages, like registration or login pages, rather than your main pages. Experiment with different ad positions and colors to find what works best.
If you use third-party shopping carts, remember these pages won’t have ads. So plan accordingly.
Before you target a niche, make sure there are advertisers for target keywords in the niche. Use the Google Ads Keyword Planner tool to find out what advertisers are willing to pay for search terms in the niche. Also, look at a tool called Google Trends.
Use tools like Moz Link Explorer to see who links to your website. Do the same for your competitors to find their backlinks. Reach out to those sites and ask them to link to you too.
Look for sites with positive comments about you and link to them. Check out the source code of your competitors’ pages to see what techniques they use. Study their meta tags and keywords to find ideas for your own site. This is an invaluable window into your competitor's thinking and strategies which was not available to businesses in the past. Make the most of it.
Again, study your competitors site search tool. What works? What doesn't? Are the search results in your competitor's site helpful and relevant?
Learn To Be Smart with AdSense
When you use AdSense, you’re giving up some revenue to get more traffic. Consider starting with ads on secondary pages, like registration or login pages, rather than your main pages. Experiment with different ad positions and colors to find what works best.
If you use third-party shopping carts, remember these pages won’t have ads. So plan accordingly.
Before you target a niche, make sure there are advertisers for target keywords in the niche. Use the Google Ads Keyword Planner tool to find out what advertisers are willing to pay for search terms in the niche. Also, look at a tool called Google Trends.
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